Press
Debuted at #3 on the New York Times Combined Print & E-Book Nonfiction list, August 9, 2026. Also a USA TODAY Bestseller, July 29, 2026.
“[Organizing] can turn ‘the Democrats’ — this headline phrase — from being some distant thing that is defined by Fox News every day into my neighbor who asked me if I wanted to put up a yard sign for a City Council candidate who actually cares about building more housing where I live so that my kids can live near me.”— Ben Wikler, on The Ezra Klein Show
“Your book is excellent. It is tailor-made for our audience, so I hope everyone buys it.”— Jon Favreau, on Pod Save America
“You get specific on a molecular level, the levers of power from local to state, and how you need to get involved. It's very much a logistical and architectural blueprint. And I haven't seen something like that written in such an accessible way for people to get ahold of.”— Jon Stewart, on The Daily Show
“When Ben talks and lays out a plan, it just feels like we really can do this.”— Heather Cox Richardson
“A practical roadmap to counter political cynicism and restore a grip on reality — from Act 10 to the state's high-stakes judicial races.”— WORT 89.9 FM · The 8 O'Clock Buzz
“I sat in a coffee shop with Ben Wikler sometime in 2021, where he mapped out what they had to do in Wisconsin — and every single thing he said, which seemed unlikely, like a six-leg parlay, happened. I would check out the book if I were you.”— Chris Hayes, on All In
“The message here is not vote harder. It is to vote in every election from the smallest to the biggest and get other people to take action with you.”— Ben Wikler, on NPR's All Things Considered
“Politics aside, this is a crystal clear diagnosis and prescription. Definitely worth your time and worth your reading.”— Geoff Bennett, PBS News
“It's not that we need everyone to do everything. It's that we need everyone to do something.”— Ben Wikler, on The Bill Press Pod
“It's a terrific book. It really is very smart. There's a lot of these books out, but I like this one.”— Kara Swisher
“A great read. Not all political books are — this one is.”— Judy Woodruff, at the Politics and Prose launch
“All the stuff Trump's doing nationally now, they did first in my state in Wisconsin. And what we realized is that if we want to get out of that mess, we need to build a permanent campaign.”— Ben Wikler, on Coffee with The Contrarians
“In Wisconsin, we don't think about the margin of error in the polls — we try to win by the margin of effort.”— Ben Wikler, on The Bulwark
“This is an excellent book, and everything that you describe I think is very important — and I'm hoping that people read this.”— Charlie Sykes, on To The Contrary
“This is going to be vital reading, folks, as we go into 2028, because Ben is a guy who has a very clear-eyed look at how to win, and how to win matters.”— Rick Wilson, on The Lincoln Project podcast
“Embedded in your book is, I think, a very profound and simple idea, which is that the people know, and the rest of us don’t.”— Stacey Abrams, on Assembly Required
“Wisconsin is the proof of concept for unrigging a broken system.”— G. Elliott Morris, Strength In Numbers
“Your book, This Is the Plan, is brilliant. It is the blueprint. It has fixed Wisconsin, and we're on the precipice of getting it over the edge. We can do this for our entire country.”— Dr. Kristin Lyerly
All coverage
